The cruise industry welcomes a new player: Corazul Cruceros, a bran created specifically for Spanish and Portuguese travelers. Industry publications have highlighted that its firts ship, Buenavista, will begin operating in July 2026, offering an experience centred on closeness, Mediterranean lifestyle, and shared moments onboard.
The official announcement reinforces the vision, emphasizing and experience designed for families and groups, with Spanish as the main lenguage onboard and additional support in Portuguese and English. The brand built around a relaxed, sociable Mediterranean way of traveling – an approach that has long been missing from the Spanish-speaking cruise market.
At IST, we are supporting this launch as Corazul’s technology partner, providing the B2B booking quotation platform and integrating Corazul product into Fibos, Fibos Contents and Fibos Maps. As a Business Unit of Juniper Travel Technology, our solutions are backed by the group’s global infrastructure and reach, allowing Corazul to distribute its product imediately to agencies and tour operators, while maintaining a full B2B model with scalability and international support it requieres.
With this foundation, we spoke with Corazul team to learn more about their philosophy, value proposition, and future vision.
About Corazul and their market
How is Corazul positioned within the cruise market in Spain and what sets it apart from othe international cruise lines?
Corazul Cruceros is tailored to the Spanish market with family, friendship and human warmth in mind. With our brand we want to fill the void left by others in the past (Pullmantur and Ibero Cruceros). We want our guests to feel at home and not be a minority on board. With Spanish and Portuguese as first lenguages and the philosophy of the Mediterranean way of living in mind, we believe we have created something guests will love.
What customer profile best fits the Corazul Product?
Spanish, Portuguese (and in winter Brazilian) families. Not limited to children, but also larger groups including grandparents and other relatives. Children sail for free (only paying taxes) and third and fourth berths in cabins with two adults are very favorable priced.
What values does Corazul bring to travel agencies and operators looking for unique products for customers with Mediterranean lifestyle?
Corazul practices what is called B2B guarantee. No direct-to-customer sales on cabins will be done by the cruise line, which distinguishes us from others. Of course, we welcome back guests, but booking will always be through their travel agency of choice. Furthermore, our product is unique in the market.
IST technology
What led you to choose IST as the B2B booking and quotation platform for your Corazul agency network?
It was highly recommended and mentioned as the “de facto” standard in the market by touroperators and travel agencies. A positive attitude, responsive counterparts and the willingness to support Corazul on ambitious timelines together with a seamless fit of requirements versus functionality has made the choice easy.
What key needs does the IST platform cover for your business model?
It is a fit purpose solution that allows us to connect to many players in the market easily, be it through a B2B portal or API connections. Also supporting team availability and commitment to success are key.
How does the IST booking platform help to automate and simplify the sale of the Corazul product?
It allows us to work with agencies but also GSAs all in one system.
What role does the powerful back office and customization capabilities of the IST platform play in Corazul’s daily operations?
Being a startup, we rely on committed business partners. Back office customization allows us to source work for third parties who today handle key business processes on our behalf.
What advantage does it offer ISTs current customers already integrayed with FIBOS, to be able to quickly activate the Corazul product and reduce time to market on their sales platforms?
This has been one of the key drivers for choosing IST software. There is no need to re-invent the wheel. Connecting systems can be difficult and also takes time to properly test and activate. With key interfaces in place, our focus can be on setting itineraries, prices, rates, promotions, etc. And worry less (or not at all) about technics.
Product distribution of Corazul
How does the incorporation of the Corazul product into FIBOS expand your distribution channels through travel agencies?
It allows us to distribute broadly, and I believe we have not reached the limitations of our possibilities.
How FIBOS Contents and FIBOS Maps complement the marketing of the Corazul product?
Also, here we can focus on what is important to us as a brand and not worry about distribution. We share our content with the content team, and they make sure it is generally available to all our business partners.
Future Vision
How does IST technology fit into Corazul’s strategy for future growth and expansion?
Corazul is ambitious and will expand in fleet and markets over the next years. We believe IST is more than a supplier, and value them as a strategic business partner to join us on our patch.
What opportunities does this collaboration open up for further developing new markets, products, or distribution models?
Difficult to say at this time, but we are convinced that we will join forcs going forward.
Technology that enables growth: IST’s role in this new chapter
Corazul’s proposal strengthens the Spanish-lenguage cruise offering with a distinct indentity and a traveler-centris approach. At IST, as a Business Unit of Juniper, we will continue supporting their growth with solutions that connect their product to the professional channel in an agile and scalable way. We look ahead with the commitment to keep enabling their expansion in the market and fostering new opportunities together.
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